(Notice to Readers: These web pages contain confidential, propriety and internal company information. It is to be viewed by invitees only and provided for the purpose of evaluation of venture investment. Contact: mc@vpemail.com First Posted: April 7, 2011 / Last Edited: June 18, 2011 )

Mailram’s Global Overview June 2011 / Mailram’s Optin Mailbox 2010 / Email (in?)Security 2001 article

Mailram Chile Opportunity Executive Summary (Draft)

Backdrop for the Mailram Chile Start-Up! Proposal

We recently learned of the quite progressive Start-Up Chile program to bring 300 start-ups to Chile in 2011 and provide a $40,000 no strings working grant, and began to research a possible fit and approach for the Mailram technology and business plan.

Mailram proposes to make email a real alternative to the postal mail for secure, certain and private communication and to additionally study if such service could be implemented in the Chilean marketplace and society.

Mailram is a new model for a value added trans-ISP email service where its emails are separated from the general email stream at the destination and delivered to its own controlled access mailboxes and not to the personal inbox. The type of emails will be B2C CRM communications, private healthcare related files and messages, personal messages, and marketing. As the channel is proprietary we can provide any value added services and functions that the open public email cannot, be responsible for the integrity of the emails and the channel.

Also, Mailram offers a new approach to security in email and will improve on the current encryption and authentication technologies. The very fact of “physical” separation of its emails into the separate mailbox results in additional security as the system will track each email and the behavior of all emails in its mailboxes.

One of the original grand vision and goal of Mailram has been that once the Mailram installed base is relatively pervasive, to have its SAFEmail service (encrypted and authenticated emails to the dual view display) become a truly dependable and used delivery channel and a real alternative to the first class B2C postal mail (e.g., CRM notices, billing) that the B2C communication is still very dependent upon. And further to extend SAFEmail to a free service for the individuals, in order for them to routinely and commonly exchange encrypted and authenticated emails among each other, where the service is to be supported by the fees from the CMR and marketing emails.

So while in USA, the Mailram launch-focus strategy is the healthcare solution (especially the system to system) and the OptMail mailbox - for the Chile Start-Up, we wish to propose the grander vision of: Mailram taking on some of “the core responsibilities of postal mail” and to make security, certainty, and privacy pervasive in email.

This because more interesting and opportunistic as we began learning of the comparatively underdeveloped and unreliable and the high cost (per cost of living) of postal mail service in Chile and throughout Latin America, and as a Mailram conjecture is that: Secure, certain, and private push communication is a fundamental need and an infrastructure requirement for advanced society and economy, that the society is still dependent of postal mail to provide for this responsibility and that a commonly and routinely accessible and usable secure email can take over more and more of this secure, certain, and private communication reasonability; or, that the absence of common and routine secure, certain, and private push communication will retard the social evolution to an advanced and mature service society and economy; and that broadly, just as mobile phones jumped the lack of plain old wired telephones in underdeveloped regions, perhaps the encrypted and authenticated, marketing and CRM fees supported, Mailram’s SAFEmail technology and business model could do the same in the written postal mail communication.

Raison d’être for Mailram:

In our humble opinion, secure, certain, and private push email communication is a birth right of the digital society. But oh, how so quickly into this digital age, we have given up on secure email!

Mailram has the two requisite innovations that existing email security solutions lacks in other for secure email service to be pervasively available and habituated at the mass level: We have the simplest user interface (i.e., “lowest common denominator” where it couldn’t get any simpler) and new beneficial and increase utilization uses for email for the individuals; a powerful revenue model to “induce” its distribution with the ESPs/ISPs; and providing a new societal and community benefits and utility that arises from a secure email.

Chilean Opportunity:

Chile postal mail infrastructure is underdeveloped and the postage rates are comparatively expensive. The lack of a PUSH communication channel that is commonly and inexpensibly accessible to the public, and dependable and routine for the businesses can hinder economic advancement. Chile is currently seeking IT initiatives and this new “21st century” email based secure communication can give benefit across multiple sectors. Other Latin countries with Internet penetration and middle class such as Argentina, Brazil, and Venezuela could be targets of this service.

We have the technology and the business model to implement an email distribution service that replicates the core value propositions of certainty, security, and privacy found in postal mail. There is a potential perfect market need, venture opportunity, and fit to apply the Mailram technology and business model to the Latin America market with a base in Chile.

(Remarks: Even in USA, in the greater New York City regional area (!) there are some zip codes without carrier delivery, some communities do not have home delivery of mail. Also, USPS is considering possible elimination of all Saturday delivery. Recently, billions of email addresses compromised from our financial institutions which further cloud our ability to trust our emails. But to Mailram the loss of email address would not matter (no more than people knowing your home street address), as we will require authentication to get into the Mailram mailbox.

If We May be Bit Bolder:

Broadly, our vision is to create a significant international enterprise that can touch every individual. In short Mailram has the technology and the business model to take on the challenge to develop a system and service for taking over the some of the “postal mail’s push communication responsibilities”. We believe that the digital society needs a routine and commonplace email that is secure, certain, and private similar to how people depend on the postal mail.

The Mailram thesis is that there are two push communication - which are postal mail and email, and:

· That push communication is vital and a necessity;

· That only postal mail currently provides certainty, security, and privacy – which is its real core value proposition**, and that the migration from postal mail to email is slow due to this lack

· That the dependence on postal mail for push communication is at high costs in terms of the communication inefficiencies, to the increasing environmental costs of the physical mail;

· That a digital society needs the push electronic mail service that has certainty, security, and privacy and is trans-national and trans-email services;

· That email’s role can be raised to that of “the importance and status” of postal mail but it lacks the certainty, security, and privacy;

· That Mailram merges the certainty, security, and privacy of postal mail with the efficiencies of electronic mail that advances PUSH communication; and

· That Mailram offers the compelling technical solution and a compelling new revenue business model to rapidly propagate its distribution by the email service providers themselves and the user benefits, for its ubiquitous adoption by individuals and the society.

*RSS and Texting are not applicable for our purposes here.

**I.e., the core reason for slow migration out of first class postal mail in advanced societies is that email does not have certainty, security, and privacy. Next time you hold that piece of first class mail, whether from your service providers, notice from government, etc. – ask why not this in email?

What does Mailram add to the Current Email Art? (I.e., to the Filtering and Spam Handling Services and Space)

The current email space solutions, strategies, and battles: 1) Protect the personal inbox, 2) Protect the email address lists, and 3) Create elaborate social and economic protocols for access to the inbox and the use of the address.

These strategies evolved from the email having being originally intended and built for use among a small user based and for personal communication uses, but that now we are trying to fit these rules of engagement for the entire universe of users and usages. While the personal inbox must necessarily forever remain open, we contend that a separate value added and integrity assured service is needed. This differentiated and value added strategy is seen everywhere, in nature to every economic model there is always a differentiation and separation, and especially the larger the openness and larger the ecosystem, the greater the (opportunity) need, value, and desire for a separate, premium, and value add service.

The current reactive and defensive strategies limits: 1) The openness has nearly infinite attack or entry points; attack points to the email list database, and is constantly under attack and probe, 2) The defense is the reactive filtering and blocking but the open system can never be fully protected and often results in false positives and failed deliveries.

Mailram proposes the opposite of the current approach:

A fail-safe proactive and positive identification system resulting in absolute identification and values adds services. Actually, we are resulting in a “walled” email channel retrospectively. This is the only way to restore to email some of its earliest intimacy and trust, and empower it for the digital society.

The Mailram Highlights

1. We have the idea to take on much of the “responsibilities” that the society asks of postal mail. We aim to provide a dependable and common place secure push email communication.

2. It is an advance in PUSH communication - perhaps the postal mail for the digital age, i.e., we really can’t keep depending on the physical postal mail, no? Physical postal mail in digital age is an oxymoron.

3. Also, the Mailram approach leads to an advance in email security – not in the manner of new algorithm innovation or some new hardware, but in the way that greater security results by: The fact of separating and segregating into mailboxes, giving each email in our system an ID, knowing the “events” and activities in our system, and being able to delete or corridor an phishing email that somehow penetrated our system, that this will actually improve security and reduce the capabilities of virus and phishing attacks.

4. We have the business and service model to help make secure email available to the masses by partnering with the ESPs to automatically install our mailboxes on the accounts of their users. Therefore, the Mailram model has no customer acquisition cost.

Our ultimate vision is the answer to these questions:

· Does a society want email that has certainty, security, and privacy or are we resigned to the fact that routine and commonplace secure and reliable communication over email cannot be attainable.

· In this digital age, why are the businesses still heavily dependent on first class CRM postal mail to communicate with their customers?

· Currently we routinely and commonly access and depend on secure web servers to serve up information for the masses. Is this format the only option for security information exchange? Or is there a need for a push format that is secure?

Remarks:

· We intend to apply to the SU Chile July 2011 round. However, we welcome capital interests at this time.

· Also, we seek technical and business collaborators and partners who are interested in our vision, and developers (Java, .Net, Email security) who can join us in Chile for the Start-Up program, and as we expand throughout Latin America. (Java Developers, Spanish Speaking.)

· Since 2010, we have been seeking to obtain grants from the SBIR Phase 1 program. Interested readers can review our planned Aug 2011 submission of the Mailram technology for the healthcare industry which describes our technical research approach and one particular novel use of our versatile and broadly comprehensive technology.

· This is a working document. Interested readers are invited to contact us with questions or comments.

Note to Reader:

IF, the concept and implemention opportunities/strategies are bit broad, please consider that we are proposing the replication (relatively speaking) of the value porpoistion of the postal mail system in email. Therefore, as in postal mail there is the: direct mail, first class mail, priority mail, overnight mail – and the fact that transmigrating just one of these categories to the email space would be huge, but we have the opportunity and potential to do all, i.e., we are not replicating just a single screwdriver, but the entire toolbox kit and maybe even a new communication category.

(Our healthcare email initiative information is here.)

Overview of Mailram Proposal

The proposal focus: An email service and system for the distribution of B2C communications that are currently sent via postal mail service with a focus on the Chilean and Latin America market.

The proposal aims to takes on the universal challenge for secure, certain, and private email communication that is routinely and commonly available. We intend to build a basic prototype, get user feedback, and write a business plan which includes market research, the implementation feasibility, and unique market characteristics of Chile.

Mailram has a patent on its method and is also seeking a Small Business Investment Research (SBIR) Phase 1 grant of $100,000 by the National Institute of Health (NIH) of the U.S. federal government for the system to system delivery of healthcare records and data.

The goal of the Start-Up Proposal is: First, is to try to determine a technology and the business model (i.e., how to get mass distribution or adoption) for the lack of common and routine use encryption and authentication in email. Second, how to fit the Mailram services in the environment where there is varying use and penetration of internet and email among the population, or i.e., in Chile, even if the technology and business model is feasible, is there enough users and paying senders (marketing and CRM) to get to break even and sustain the service even.

The Problem Addressed

The Mailram Hypothesis

PUSH communication is a fundamental need for individuals, businesses to organizations, and for the society. Without a PUSH communication that is certain, secure, and private as a given part of its infrastructure, a society is handicapped. There are only two forms of push communication: Postal mail and Email.

In most industrialized countries, the postal mail is a critical part of the social fabric and infrastructure. It presumed absolute certainty, security and privacy is deeply institutionalized and habituated into the social and economic culture. It is deemed to be an inexorable right and privilege.

The certainty, security, and privacy of postal mail provide for, support, affects, and influences across the entirely of an advanced society’s communication activities, such as: interpersonal, businesses, marketing, etc.

A society without a certain, secure, and private form of PUSH communication will have developed many compensating workarounds which are costly and inefficient, both directly and indirectly.

On the other hand, email is very efficient and ubiquitous. However, the current email art do not provide for certainty, security, and privacy. We have invented both the technology and the business model to create and support such service and system throughout the world, starting in Chile.

Mailram Latin proposes an email service that has all the certainty, security, and privacy of postal mail, but added with all the efficiencies of the electronic medium.

The Mailram technology and business model can fill a critical gap in the Chilean society and national infrastructure. Other benefits are increase in general business and societal well being and efficiencies arising from a ubiquitously available secure communication platform, making secure push communication affordable to greater population, reduction in impact on environment and energy costs, etc.

The Solution: Mailram System and Service Overview

The idea is to set up a system of Mailram mailboxes on every email account where only Mailram emails are delivered to. Thus, it becomes a private email delivery channel or a self contained virtual private email network. All access and emails would be controlled. The emails are separate from the general emails so we are separated from all the general email space issues and “drama”.)

The technology is relatively simple: Senders will select tags (e.g., XML based code sets) and have them embedded in the email body; at the destination the Mailram software (either at the server or client) will positively filter of the tags and then take actions upon them.

There are two major components of Mailram services.

The first is what we call OptMail, or our Opt-in Mailbox concept. Here targeted direct marketing emails are delivered to the separate OptMail mailboxes and not to the personal inbox. We project that this service will be the real driver of Mailram, and generate lion share of the revenue. This is the key: Since we do not deliver into the personal inbox, we do not require permission. We estimate some 50% of all legitimate email marketers costs are either directly or indirectly due to the permission requirement in email and Mailram will expressively target and redirect this 50% to its own channel and share the revenues with the ESPs (who will pre-install the Mailram system on their user accounts.) We also have the novel email banner technology which will improve communication between the paid content senders and the consumers.

The Opt-in Mailbox business model is more applicable for industrialized societies where direct marketing is a major driver in the economy - such as in USA, where it influences nearly 10% of the GDP (!)

The second is what we call SAFEmail™. This is the service for certainty, security, and privacy of the postal mail in email. This will target the delivery of B2C CRM communication that is currently being sent over postal mail because of the lack of a widely distributed secure email delivery service. Due to lack of such distribution, the CRM senders maybe spending several dollars in some cases, for first class communication, when such could be better sent via email. Mailram will build this distribution. The Chile Start-Up prototype will be based on SAFEmail.

The Mailram “Email 2.0” top components are:

Separate Dedicated Mailboxing:

1. We will automatically create and provide a separate mailbox(s) on each of their user account. The ESPs will automatically install our mailboxing system without asking the user the user permission to create, etc. – no more than they asked the user prior to creating the spam box. The service is to be branded as a social utility, a new generation email service, etc.

2. The mailboxes are created and controlled by the System, not the recipient – no more that the postal mail mailboxes are controlled by the recipients. The System controls, is responsible, and GURANTEES the integrity of the communication in the System.

3. This service will be free to consumers and supported by revenues from our Opt-in mailbox. A suggested UI sample.

4. The System (Mailram) controls the mailbox, its contents, its “everything” - the user will have nothing more to do with it than they have with their postal mailbox. Then, we can provide a host of new value added services, message handling features and functions.

Protocols – Tags and Rules - for Mailram Emails:

5. Only emails based on Mailram protocols, including encryption and authentication, will be delivered to the mailbox(s). Thus, the recipient can be absolutely certain that all the emails in the Mailram mailbox were sent encrypted and secure.

(Sorry Gmail, no more scanning of the emails to build up a profile and target, etc. We have acquiesced to systematic scanning of our private and personal communication, why do we accept this? Imagine if the post office scans our letters, even if for innocuous purposes.)

6. We use a system of embedded tags and rules for the purpose of providing special handling instructions of the email. These codes can be either created by the user, system, or be established as an agreed upon standard. For example, the creation of category or subcategory in boxes, the removal of particular boxes at scheduled dates and times, rules for emails and attachments such as restriction of further forwarding or removal from the designated location. These will allow infinite actions and instructions to the email and its attachments. The system can create mailboxes, it can delete, it can remove an email or replace it with an updated one, and messages can be tagged with priority or “emergency announcement alerting”.

To Summarize:

· A free to consumer service that guarantees integrity every communication in the mailbox in an easy to use interface.

· A private value added channel where variety of new benefits, uses, and communication functions can be provided, and where the ESPs will reap a huge new revenue bounty.

The Chilean Opportunity and Market

Goal: To build in Chile, the world’s first national postal mail system equivalent in email and bring great economic and social returns and benefits across multiple sectors.

PUSH communication is a critical, fundamental, and needed in any society. In underdeveloped societies, some of the examples of PUSH are: the postal mail, the telephone call, and face to face communication. Also, some social norms have been handed down which places greater weight on personal face to face communication. The more PUSH communication becomes impersonal and becomes a “commoditized value” service, the more the efficient the communication in a society and be an aid and positive force to help advance an economy. Slow communication is a drag on commerce and innovation.

Chile happens to have underdeveloped PUSH communication infrastructure. The primary PUSH channel there, the postal mail is not reliable and is relatively expensive, e.g., businesses do not send bills by mail. These result in workarounds.

We aim to research a national, trans-Email Service Providers, email service that will provide a secure, certain, and private, digital push communication. This will be an important component and will aid in the advancement of the Chilean society and economy. A successful demonstration of the model in Chile can be expanded throughout Latin America, and to other countries where postal mail infrastructure is underdeveloped.

Competitive Advantages

Secure email technology is not the issue, as there are many encryption and authenticate technology and services. But, none have solved the problem of common and routine use. Our contention is that it has been the complexity for access process for secure email, lack of enough user benefits, and a business model to drive the implementation). We aim to create a private email distribution network within the existing public email that has a very simple UI and powerful revenue model for the ESPs. No other existing solution providers have offered the tags and the mailboxing model and approach what we have.

The Mailram offers three critical advantages to aid is adoption at the mass level:

1. For Mass Adoptability: The technology is simple. The user “interface can’t get simpler” (i.e., the SAFEmail dual box). And the new services are really good for them.

2. For Mass Distribution: Ultimately we envision the ESPs and ISPs, the email hosting services, domain services will implement the Mailram system in return for the huge new revenue model and money it will generate for them. Ultimately, they will be at a strategic disadvantage if they are not part of the Mailram network – from both the loss of revenue and the benefits and value to their users.

3. For the Marketers and CRM fee paying senders: An email based push communication channel with wide installed base where we provide the “same” security, certainty, and privacy vale proposition of the postal mail. If the intent of any push communication channel (postal mail and email being the foremost) is to get the communication delivered with security, certainty, and privacy, then Mailram aims to provide that in email and over a wide enough installed base. These payers are the three legs to make security, certainty, and privacy email service to be a common and routine.

The Model

The System will consist of separate mailbox(s)* on the email account of the users. This mailbox is completely separate and independent of the user’s regular personal inboxes, i.e., the Mailram system will control the access and the integrity of the mailbox completely (just as the postal service completely controls the mail distribution and its delivery once the postal mail enters its system). The mailboxes can be installed by the individual users. However we envision establishing business relationships with email service providers (ESPs) in order that they are automatically installed by the ESPs. The separate mailbox concept is very simple, yet it enables a whole new paradigm in the email space. An analogy is the postal mailbox where the access is absolutely controlled. (The separate mailbox plus the system tags for actions and instruction tags is the crux of the Mailram system.)

We use the current email addresses of the users. We use a system of XML tags attached to the body of the email. These tags serve the purpose to positively identify our emails, and since we are a closed private system, we can also add instruction tags as to how a particular email will be handled and displayed. One option of the GUI is our dual display.

How the mailboxes will be installed is that we envision partnering with email service providers to automatically install our mailboxes and - without the need to ask the user’s permission! We will pay the email service providers from the revenue from our direct marketing, optin-in mailboxes. Therefore, the Mailram business model has no cost of customer acquisition as we get ubiquitous and instant distribution to every email account of an email service and minimal cost of service as we are email based.

Broadly, there will be two categories of emails and mailboxes. One is for generally personal emails, i.e., this is where the Mailram system provides the “utility” of merged certainty, security, and privacy attributes of postal mail with efficiencies of the email medium and technology. These are communications (statements, account update notices, payment related notices, etc.) from our service providers such as bills, invoices, payment confirmations (e.g., banking, credit card, utilities, auto loans, etc.). Because we guarantee the integrity of the delivery and the mailbox, the actual statements themselves can be emailed, just as in postal mail. This system is what we propose for Chile, as we envision for our System to “take over some of the certainty, security, and privacy communication responsibilities that the society asks of postal mail”. This is our SAFEmail System. So as to help fit with current user behavior of their attention being on the personal inbox, we have developed the dual box view, which will make it seamless. The value proposition: All emails in the Mailram Box, regardless if from our B2C senders or a personal friend (even it contains spam flagging words like “viagra”, “free”, get this great deal now), was sent encrypted and authenticated. No more false positives and certainty, security, and privacy in email as a given right and privilege of the digital age.

The second category and top use of the Mailram System and concept is for advertising. The hypothesis here is that because we do not deliver our emails to the personal inbox, but to a separate box, we do not need to ask permission. The user “opts in” by choosing to engage with the mailboxes. This allows us to use all the targeting methodologies of direct marketing, which influences up to 10% of GDP in USA and in advanced consumer societies. It is our contention that there is an enormous “bounty” of revenue and friction held in the permission email practices and protocols, e.g. direct marketers, such as Groupon buy email addresses for $5 to $10 each plus arduously prepare and send, and then the ESPs block them. Via our platform, the ESPs will be able to monetize their access, rent email addresses lists (we will provide aliases, not the actual address) and profile data to the marketers. This is our Opt-in Mailbox System. This will support the free personal uses of SAFEmail for individuals, wherein they can now send encrypted and authenticated email among each other.

There is an additional third category which we ought to mention. This is where the Mailram System is to be used as a data exchange and transport utility or for system to system, to “rival” or in the least be an alternative to the two current “art” standards: FTP batching and direct connectivity. These require the creation of a network. Whereas, we use the existing email “network” which is ubiquitous? We realized that our secure “lock-box” mailbox system as its integrity is secure and the entire contents authenticated, could be used as delivery points for even mission critical systems. For example, data can be emailed to Healthcare data systems, which will then extract the data from the mailbox. For many-to-many connectivity this method is superior to FTP and Direct connectivity. Best example of the utility and the value creation is in the healthcare space. Currently, the only means for transmitting healthcare records and data are by FTP and direct connectivity – which are good for permanent, one to one, and many to one communication. However, for many-to-many environment, such as exchanging data out of the network, these methods have limitations whereas; the Mailram System can take advantage of the existing ubiquitous email network. Interested readers can review our proposal for the healthcare space.

The Team

Michael Chung is the founder. Michael has a 12 year knowledge and expertise on the online space and models, plus additional direct marketing and traditional businesses background. He is quite inventive with a focus on new online business models, somewhat visionary, is a creative problem solver and additionally has several business method patents. His creative and opportunistic business acumen will help to generate new features and functions for Mailram Chile users and to build business strategies and partnership relationships.

· http://www.linkedin.com/in/chungx

· http://www.vpemail.com/team.htm

· Direct marketing and Business background. Several Patents. Subject Patent: (WO/2002/077768) METHODS AND SYSTEMS FOR ELECTRONIC MAIL, INTERNET ...

Alex Pelaez, Consulting and Advising in Business Dev, Technology and Healthcare. Originated and developed the Mailram Healthcare opportunity.

· Recently, 4.5 years in healthcare as a Senior Director of Applications & Enterprise Architecture at 4 million members Emblem Health.

· A PhD candidate in Information Systems.

· Senior IT consultant – at a top entertainment conglomerate.

· Ecommerce, Leadership and Technology Strategist.

· Published Writer: http://www.alexpelaez.com/

· http://www.linkedin.com/pub/alex-pelaez/7/2b8/590

Gerald Staruiala, Consulting and Advising in Business Dev and Technology.

· Personally raised $12 mil, 2002 for his patent based encryption system.

· Also, two software patents - keyless encryption and quantum computing.

· (WO/2001/074004) KEYLESS ENCRYPTION SYSTEM AND METHOD - WIPO

· (WO/2001/073542) RANDOM NUMBER GENERATION - WIPO

· CV at http://www.vpemail.com/GS_short_resume.pdf

The Promise

The Mailram model can become one of the top online utilities. The cost to operate such service is very low, yet it can deliver disproportionate value to the users and for us to extract easy revenue from the many low hanging fruits.

We do have the analogy of wireless telecom leap frogging the lack of wired phone infrastructure in underserved countries. And Fed Ex creating a parallel value added distribution. Mailram email could be seen as similar venture opportunity.

Some of the Areas to be Studied and Explored for the Program

· Study the postage rates in Latin America and their real comparative price compared to advanced nations.

· Could there be beneficial tie ups with the Chilean postal service? We “license” their (withheld) so that, they get some revenue and we/consumers get the highest possible security and brand.

· Direct marketing industry, uses of demographic databases in Chile.

· What workarounds have the individuals; businesses and society have in Chile due to the weaknesses and relatively high cost of its postal mail services?

· Would a certain, secure, and private email service be deemed unnecessary? Culturally?

· The role of email, it uses and image in Chile, and Latin America.

· Who are the services and players in the communication industry:

o Email Service Providers

o Telecommunication

o Internet Service Providers.

o (I.e., to understand the dynamics and players in Chile comparable to USA, e.g.: who are the AT&T, the dominant portals, web email, client email, etc.)

· Fee structure and strategy for Chile and Latin America. Ideally, same strategy to be employed in each.

· Strength of the advertising industry. How much could they utilize the demographic data, the email access, and the Mailram SAFEmail services, in order to subsidize the Mailram service to the individuals?

· How much would the businesses pay to access our SAFEmail distribution?

· Who are the initial target groups, their demographics, and what branding and market approach and strategy will attract them to SAFEmail?

· What are the postage costs and comparative relative costs of mailing first class in Latin America (factor that in Chile, recipients also pays to receive!) vs. USA? (Trying to ascertain or conjecture that a “high” cost of push communication with certainty, security, and privacy handicaps economic activity to the detriment of a national economy. That a minimal cost and human handling (touch cost) of a push communication is a national competitive advantage.

· Etc.

Additional Readings and Refs

1. Studies by the Accenture / Boston Consulting / McKinsey for USPS on the “present and future postal mail” in USA and our highlights extracted from the studies

2. Post Expo 2007. Barcelona. Spain.

· “PAYMENT HANDLING AT THE POST OFFICE TELLER COUNTER. SECURITY AND REGULATORY CHANGES…This speaker put a lot of emphasis on extending services provided at the retail counters; such as banking, insurance, bill payments, credit card payments, and exchange of currency. He also mentioned that we need to move to a paper free environment.”

· “As the world realizes the effects of industry on the global environment, so too is the postal sector coming to grips with the need to be more environmentally responsible by becoming part of the solution. What are the major impacts of posts on the environment? How are the posts responding and how effective are the responses? How can the sector as a whole become ‘greener’? Which strategies are being employed to address the causes of climate change? How can resources be used more efficiently? What role can technology play?”

· “…the environmental impact of using hard copy mail including unaddressed ad mail versus other forms of electronic communication…”

Mamomail and MailRAC methods are patented and patent pending in several countries. © Copyright 2011 Mamomail Inc. All rights reserved.