MamoMail

Home FAQs About

Healthcare

2nd Opinion

Marketing

Personal

Pull Email

Overview

We’re empowering YOU.

Asking permission before making a properly targeted pitch is…well,

…almost un-American (As Mark Twain once famously didn't say)

~~~~~~~~~~~~~~~~~~~~~~~~~~

The entire world is battling over the inbox.

The battle is over who, what, and how should get access and the rules of engagement. The inbox does need protection as otherwise it would be completely exposed and open. However, it takes enormous resources to defend and protect its open and public, and thus forever vulnerable position. And the protection is never perfect, and often results in false positives.

Our method is to simply remove ourselves from the inbox and into our own space. The rest of the email “drama” does not concern us. We create a separate channel and mailbox where we are totally responsible for the integrity and the value to the users.

Once we remove our emails from the regular channel and the personal inbox, we are exempt from all industry imposed permission and opt-in protocols. We are also exempt from the CAN SPAM Act. We answer to our users, the consumers, our distribution partners, the ESPs, and to ourselves.

We give the channel a hurdle to overcome by not dropping the messages in front of and forcing the user’s attention. The user must come to us.

Thus, we do not require pre-permission prior to delivery of our emails. However, as we do not deliver and drop our message in front of the user but must wait, the user forever has the choice (or not) to engage mailbox, therefore, we must always provide relevant, targeted messages and offerings, otherwise they will stop engaging with the channel.

The permission protocols are becoming burdensome to the users as much as it is for the senders. We see no difference between targeted marketing content and opted for information as long as the marketing content is relevant and useful.

The Opt-in Mailbox is an appropriate and rational quid pro quo.

~~~~~~~~~~~~~~~~~~~~~~~~~~

Opt-in MamoBox is a new consumer engagement platform:

Targeted marketing messages are deposited in the separate mailbox without the necessity of asking/bothering for permission. The user has the ultimate choice to engage the messages and open the mailbox (or not). We do not drop into the personal in-box nor otherwise intrude on the user’s attention and intention.

The engagement is totally dependent on the system’s ability to provide a net benefit to the user as the onus will be on the System to continuously deliver beneficial messages and thus is a rational quid pro quo for the sender, the user and for the ISPs. The ISPs can easily monetize their last mile email access and user data which is perhaps the greatest and underutilized online asset.

The users will appreciate and like that the system sorts and brings offers to them with total transparency of fairness purpose and intent and in a very convenient and effortless fashion – where they do not have to seek for offers and nor have to open the envelopes of the direct marketing postal mail and sort the paper-based communication.

(Opt-in Mailbox is best used with our Email Banner – a graphical replacement for the text subject line. Patent Pending.)

The creation of a neutral and secure, non-personal mailbox allows the original principles and purpose of the direct marketing art (direct marketing is responsible for nearly 10% of US GDP) to be truly applied in email – targeted, useful messages without the friction and the cost of permission.

We have new value proposition to each group in the email chain: the user/consumer, the email services or distribution, and the marketers and the businesses or the suppliers. PowerPoint: Opt-in Mailbox Concept and Business Summary.

The friction of permission - and all the added costs to marketers and ISPs to oversee the compliance by the host of the legitimate senders - is unnecessary in the Mamomail System as our emails are delivered to a separate mailbox and not to the personal inbox.

Permission can be a task and burden to the recipients as well. The traditional offline direct marketing industry tracks some 200 data points per average household in USA and Canada; added with all the online profile data - and such used to generate sufficiently beneficial targeted offerings to have the recipients themselves choose or opt-in to engage and open the mailboxes.

We believe that the personal in-box is inherently more intimate and personal than our other two dominant communication interfaces – phone and mail – and thus we are more protective and demanding of the access permission to the inbox. And that these characteristics are actually the underlining core drivers for protecting it with the permission rules and filters. However, once we remove our marketing emails to a separate mailbox, we are in a neutral and more rational space.

~~~~~~~~~~~~~~~~

“The urge to pitch is a primal American business art”

(As Ben Franklin once famously didn't say)

MamoBox Highlights (Top)

Email Banner

“69% of consumers are more likely to first open a piece of mail with color text and graphics compared to a plain envelope, according to Pitney Bowes”

What the Adwords is to Search - Opt-in Mailbox is to Email (Top)

· Choice Marketing™: A new consumer-centric - consumer controlled, non-intrusive, marketing model, channel and engagement protocols; users have the choice to “opt-in” to the channel.

· A new ad (or any other content) delivery channel providing targeted and guaranteed delivery to nearly every email user – permission unnecessary.

· Consumers have new easy and convenient access to offers, coupons and messages.

· Consumers have new and innovative functionalities and features that improve email experience.

· Marketers will have unprecedented reach and access plus new message displaying, handling and campaign management technologies.

· The best digital marketing model to target the digital shift of the $56 Billion spend in direct mail.

· The best digital delivery and service alternative to direct mail (and first class CRM postal mail).

· Email efficiencies merged with best of the traditional marketing practices and demographic data to result in the lowest cost delivery and targeting: no printing, no postage, no permission, etc.

· Local merchants to national marketers have immediate targeted deliveries with no lead time and across all email channels – via a self-service email campaign creation and targeting system.

· Merchants (esp. local) have a more concise targeting and direct solution vs. keyword marketing.

· Compelling revenue for the ISPs: $1 to $10 p/mo; from say 5% to 10% of their members.

· A new recurring revenue and monetization of the existing – the access and user data – assets of the Email and Internet Service Providers – and an increase in the average value per subscriber. A ground floor email innovations and business model pioneering opportunity.

Current Marketing Email (Top) MamoBox Opt-in Mailbox


Did I really give permission for THAT?
Delivered to the personal in-box	Delivered to its own mailbox
Sender controls the time and place of delivery and communication	User chooses to engage at their convenience - or not/never to
Senders requests, begs, induces permission, etc.	User only decides to open or not; can request - coupons, information, etc.
Much tasks and cost associated with just the permission portion of the marketing campaign	Marketers need only to focus on the targeting and the message
Mixed in with other emails: personal, work, informational, updates, advertisements	User knows exactly what is in the respective mailboxes and why it’s there
Uncertainty and fear over the emails in the in-box - potential for virus, contamination	Secure, encrypted and authenticated; will not cross contaminate other folders
False positives – need to check the spam folder	Absolute certainty of delivery; personal user can send encrypted emails for free
The single in-box is over - used, loaded, stressed and extended	We have nothing to do with the personal in-box; we provide a new space, with new rules and new quid pro quo
Marketers buys email lists and comply with all protocols and sends the emails; but paradoxically up to 30% or so are blocked by the ISPs anyway or otherwise not delivered	100% delivery: purest source of email addresses – the ISPs; no hassle and work; completely rational all the way through the system from ISPs to the Consumers
20% to 30% email address churn a year	We deal with the purest and original source of the email addresses; plus the profile data are available as well
No standard for delivery among ISPs; email filters and rules are different.	A separate value added email channel and service
Marketing strategies and offers are distracted and influenced by the need to obtain permission, pass the spam filters, and other hurdles created to protect the open in-box	Marketers only need to focus on the offer and their targeting – result is lower cost of message transmission and better quality offer to the consumer
Filters are based on reactive and algorithm based strategies by reacting to the emails and thus is not accurate	Sorting is based on strategy of positive or proactive differentiation and identification

Encryption and authentication is manual, done each time and yet still, the email is mixed into with other general emails.	All the emails in the Mamomail mailbox are automatically authenticated. And to email such, can simply “drop” into the outgoing Mamomail mailbox.
	Etc.

(Top)

Home | About